By Davide Bianca Many brands treat NFTs simply as collectible products. But they can be so much more than that. It’s been nearly a decade since the first-ever non-fungible token (NFT) was minted. But it wasn’t until last year that NFTs became a mainstream, pop culture phenomenon. As often happens with emergent technologies, the wave of NFTs’ soaring popularity during the pandemic was felt across all industries, and fueled by the promise of virtually endless applications. Today — after a number of scams, lawsuits, and controversies — it’s become clear that NFTs are not a silver bullet for brands looking to cash in Read full story › Source: The Drum...
Read MoreBy Amy Houston Did you know in Portugal around 120 dogs are abandoned every single day? To address this, Havas Lisbon has teamed up with animal organization Animallife to raise awareness of the dire situation. In ‘The Walk’ viewers see a dog owner lying on the sofa watching TV. His pet dog starts to jump up and bark, and it becomes apparent he wants to go out. Frustratedly, the man gets up and puts a lead on the dog, and they head out together into the dark night. As jaunty music plays in the background, the duo set off on their escapade, but it is Read full story › Source: The Drum...
Read MoreBy Amy Houston Butterkist is marking England’s Lionesses reaching the Uefa Women’s Euro 2022 final with a fun social media activation made in collaboration with creative agency St Luke’s. In this latest marketing push, a trio of kernels sits on top of a bold red background. As they ‘pop,’ each transforms into a lion’s head. The short ends with the tagline: ‘Here for the Lionesses.’ The fun post will be shared across various social channels before the final at Wembley on Sunday. “The Uefa Women’s Euros has been an incredible tournament and we have our England Lionesses to thank for that. Not only have they Read full story › Source: The Drum...
Read MoreBy Kendra Clark Google Chrome yesterday announced it will delay third-party cookie deprecation until 2024. It’s the second time that the tech giant has extended its timeline for eliminating the tracking technology. The marketing, media and publishing space is ablaze a day after Google for the second time said it will postpone Chrome’s moratorium on third-party cookies. The Drum quizzed industry leaders and analysts on what the move means for data brokering and the future of digital advertising. Here’s what they had to say. More breathing room for marketers “This latest move from Google comes as no surprise. It’s not the first time they’ve Read full story › Source: The Drum...
Read MoreBy Webb Wright Things are moving fast in the metaverse, and in the wider world of Web3 as a whole. Depending on who you ask, this futuristic, blockchain-based space is either the next big thing for marketing — and for almost everything else — or an overhyped fad. Here’s what you need to know from this past week: The VMAs finds its groove in the metaverse Show me entity :: 42198 The MTV Music Video Awards (VMAs) announced a new category earlier this week for its upcoming 2022 awards show: “Best Metaverse Performance.” MTV has clearly been keeping an eye on Read full story › Source: The Drum...
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