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Posts made in June, 2016

Tesla self-driving technology under microscope after fatal crash

on Jun 30, 2016

By Doug Zanger An investigation by the National Highway Traffic Safety Administration (NHTSA) has been opened after it was revealed that the driver of a Tesla electric car was killed in a crash while the car was in “autopilot” mode. The accident took place in a Tesla Model S on May 7th in Williston, Florida, around 100 miles northwest of Orlando. The NHTSA...

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Mondelez has made a bid to buy Hershey

on Jun 30, 2016

By Minda Smiley Mondelez International has made a bid to buy Hershey, a move that would bring together two of the world’s largest snack and candy manufacturers. People familiar with the matter told the Wall Street Journal that Mondelez recently sent a letter to Hershey proposing the acquisition. Hershey’s stock surged following the news. Hershey, maker...

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Marketing Moment 91: Barbie’s ‘Imagine the Possibilities’ video goes viral

on Jun 30, 2016

By Staff Writer To celebrate the Ad Club of New York’s 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years. Today’s marketing moment was chosen by Laura Lefever, senior partner & strategic planning director at Maxus. Below, find out why Barbie’s ‘You Can Be Anything’ campaign...

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