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Posts made in August, 2016

Unilever rolls out ‘Bright Future’ campaign to show how its brands are doing good

on Aug 31, 2016

By Jennifer Faull Unilever has rolled out a campaign to tie the ‘social good’ work that its individual brands such as Dove and Persil have been doing back to the parent company. Called ‘Bright Future’, the campaign centers on a film which shows a young girl talking about changes happening in the world. The dialog is coupled with text on-screen to show...

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US Creative Work of the Week: A ‘Safesquatch’ fears a downed power line in campaign created by DNA Seattle

on Aug 31, 2016

By Minda Smiley Instead of using scare tactics to warn the public about the dangers of downed power lines and gas leaks, Puget Sound Energy is spreading its safety messages with the help of some stop-motion characters who know a thing or two about what to do in dangerous situations. Created by DNA Seattle and Portland-based animation studio House Special, the...

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Publicis Seattle names Melissa Nelson president

on Aug 31, 2016

By Kyle O'Brien Due to her exceptional leadership on Publicis Seattle’s T-Mobile business, the agency has promoted Melissa Nelson to the new position of president. Nelson had been named executive vice president & managing partner for the marquee T-Mobile business in December 2015, and this promotion helps solidify the relationship between the agency...

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Facebook Live gives TV cast Q&As new legs

on Aug 31, 2016

By Adam Flomenbaum Cast Q&As via social media was a thing, and then it wasn’t. They were cumbersome to conduct, hard to follow in real-time, and not very entertaining after the fact. Then Facebook Live came along and changed that. Earlier today, the cast of Netflix’s latest breakout hit ‘Stranger Things’ – including Noah Schnapp (Will), Millie...

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Michelle Obama and Nick Offerman help America get healthy

on Aug 31, 2016

By Kyle O'Brien An unlikely pairing of Michelle Obama and Nick Offerman finds the comic actor and the First Lady getting on the same page to push forward Obama’s “Let’s Move!” initiative through a hilarious “History of Exercise” video on Funny or Die. The video, in honor of the 60th anniversary of the President’s Council on Fitness, Sports...

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