Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Viewpoint

Social media is your brand truly engaging – are you “likeable”

Posted by on 4:49 pm in Viewpoint News | 0 comments

Social media has exploded over the last decade and many businesses still view all social media interaction to be the responsibility of the marketing department. The reality is social media impacts on all departments in your business.  Don’t make the mistake of not being open and engaging with customers problems.  Social media gives you a great chance to apologise if you get it wrong and the opportunity to make amends.  Ultimately you have to be honest and likeable in all your interactions.  If you are truly authentic your customers will...

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Do you know what your customers want?

Posted by on 1:00 pm in Home Slider, Viewpoint News | 0 comments

How often do you hear in the business world, I wish I had known that before I started! It’s easy to look back at a project with hindsight and its great to be clever after the event. What you really need to be successful in business is foresight. The eternal question asked by many a man is “what do women really want?” The strange thing is how often do men actually ask the right question? The harsh reality is not nearly enough. This is also true in business; it’s worth asking yourself the question, do I really know what my customer wants? It...

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E-commerce, but I already have a web site?

Posted by on 12:59 pm in Viewpoint News | 0 comments

I have been working commercially on the internet since 1999 it’s been fascinating to see the explosion of virtual trading over the past decade. Everyone now has a web site and they been convinced by family, friends, consultants or designers that the internet is essential for their companies long term growth. It’s true to say that every year web activity grows exponentially and more business is migrating online. E-commerce is not just about putting up a few pages on the Internet to highlight your company or your facility. It’s a shop window to...

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What should you want from an agency?

Posted by on 12:20 pm in Viewpoint News | 0 comments

The first and most important thing is to be very clear and specific! If you have gone through a robust selection process the Agency you have got into bed with should have already ticked the boxes on all of the key attributes you need.  The account management team you have met will work with you directly, you’ve established a personal rapport and you have agreed the functional aspects of your relationship like how they charge you for their services. So what next!  The most important thing is to give them a vision of what you want to achieve,...

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Creative agency or in house?

Posted by on 12:59 pm in Viewpoint News | 0 comments

Being in Marketing for over 20 years I have been very lucky and had the privilege to work with some excellent creative agencies? I have also recruited and developed and seen the benefits of a superb in house team. So which approach gets you the best result? The answer in short is both! Some of the most innovative and well-executed creative strategies I have been involved in came from working collaboratively. The key to success was a well-defined brief and ensuring that everyone had a clear vision of the goal. Having external perspective helps...

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What makes a good agency?

Posted by on 12:59 pm in Viewpoint News | 0 comments

The image of people who work in advertising and marketing over many years has been formed through stereotypes. I have to admit lots of those stereotypes are well justified. How many ego maniacs have you met over the years who bore you silly about the latest coolest web thing, the next micro blogging fad, trying to be so cool because they are “down with the Kidz”. People in the industry are usually frustrated actors or musicians and they crave the limelight. I guess its to be expected that people who work in the publicity industry are usually...

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