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Posts made in September, 2020

How Waze is enabling Shell, Nestle and Burger King to elevate people’s staycations

on Sep 18, 2020

By Thomas Hobbs With more and more people staying at home this summer and during the next winter vacations due to travel complications and regulations amid the ongoing coronavirus pandemic, there’s been a staycation boom as people choose to take a break closer to home. This has resulted in more people returning to the roads and also a window for brands to reach customers by trying to enrich these journeys with helpful information that can make consumers’ lives easier at such a difficult time. Waze, the navigation map and traffic app, is uniquely placed to tap into this climate, with the tech brand’s Waze Read full story › Source: The Drum...

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The new crisis PR: what should brands do when they’re 'cancelled?

on Sep 18, 2020

By Rebecca Stewart Almost every week in 2020, a brand has been proclaimed “cancelled” by the internet. In a world where outrage travels fast on Twitter, the sharp edge of activism is no longer reserved for just oil brands or big tobacco. So what’s now expected of advertisers that find themselves in the midst of a crisis? What do Jo Malone, Soul Cycle, L’Oreal, HSBC and Oatly have in common? In the the past year alone, all these brands have found their named attached to the #cancelled hashtag on Twitter. Jo Malone was the most recent. This week it faced accusations of racism and lost Read full story › Source: The Drum...

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Driving diners back to restaurants in the Covid-19 era

on Sep 17, 2020

By Open Mic It’s fair to say no one was expecting the massive disruptions brought on by the Covid-19 pandemic. From the way we shop to where we eat, the crisis has left a lasting impact on UK consumers and the high street alike. This unprecedented upheaval meant the quick-service restaurant industry had to reinvent itself to continue engaging with customers – with many relying on food delivery services like UberEats or Deliveroo to satisfy diners who could no longer drop by for a quick bite. Now that lockdown’s been lifted and restrictions eased, the race to drive diners back into restaurants is on. Read full story › Source: The Drum...

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Award Winning Stories: How Simple joined Little Mix to battle social media trolls

on Sep 17, 2020

By Stephen Lepitak Welcome to Award Winning Stories, a regular video series exploring the stories behind some of the winning work from The Drum Awards. The latest installment tells the story of how Unilever skin cream brand Simple teamed with the world’s biggest girl band Little Mix to fight back against social media trolls and help those affected by relaying their own experiences of dealing with online hate too. The campaign from TMW Unlimited saw the brand team up with Ditch the Label as well in an effort to help teens who are affected by online bullying. Graeme Noble, chief creative officer Read full story › Source: The Drum...

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Global brands advance towards 'holy grail' of cross-media measurement

on Sep 16, 2020

By Rebecca Stewart The World Federation of Advertisers (WFA) has collaborated with some of the world’s biggest businesses to deliver both a framework and technical solution it claims will help the industry advance towards the “holy grail” of cross-media measurement. The proposal seeks to give advertisers a much greater understanding of the reach and frequency of their advertising efforts across TV and digital media and will initially be tested out by brands in the UK and US. A plan to standardise cross-media measurement Last year, the WFA formed a Cross-Media Working Group – led by the likes of Unilever, Coca-Cola and P&G – <a target=_blank href="https://www.thedrum.com/news/2019/10/04/wfa-lays-out-its-go-forward-plan-standardize-cross-media-measurement" Read full story › Source: The Drum...

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