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Posts made in February, 2017

Adobe demos VR ads, UK government takes to the show floor and Google announces speaker launch: Tuesday at MWC 2017

on Feb 28, 2017

By Katie Deighton Stuck in London while your colleagues are in Barcelona? Didn’t make it to all the halls of Fira Gran Via? The Drum rounds up everything you missed from day two of Mobile World Congress. Watch the video above to find out… What Netflix’s services could look like in the future What virtual reality adverts could look like, courtesy of Adobe...

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Marin’s Q4 revenues slumped 21% year-over-year

on Feb 28, 2017

By Ronan Shields Marin Software closed 2016 with quarterly revenues of $22.9m, down 21% from the period 12 months beforehand and missing earlier analyst forecasts, with the company attributing the downturn in its fortunes to client churn and softer spending habits of those that it was able to retain. Net revenues for 2016 as a whole totaled $99.9m, a year-over-year...

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'Supporting diversity starts at the college level': 8 questions with Terry City, SVP, brand partnerships at Dose Media

on Feb 28, 2017

By Doug Zanger Editor’s note: ThinkLA’s DIG (Diversity, Gender, Inclusion) initiative has been created to celebrate and work towards greater diversity in Los Angeles. ThinkLA and The Drum are pleased to highlight African American leaders in the Los Angeles marketing community, their thoughts on the industry and how to build greater momentum for all....

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Snapchat is not just for millennials

on Feb 28, 2017

By Ronan Shields EMarketer finds that Snapchat’s growth has momentum in its favor, increasingly with generation X, with as much as 10% of its audience aged 45 and older, although Facebook-owned Instagram is likely to remain the larger of the two before 2021. With Facebook well into its second decade, Snapchat is seemingly the social network of choice for the...

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