Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Posts made in March, 2016

Twitter rolls out First View ads for UK brands as it pledges to help drive sales

on Mar 31, 2016

By Thomas Hobbs Brands who take up First View with Promoted Trends will take the top ad slot in the Twitter timeline for a 24-hour period. Subsequently, a video ad will not only appear top of a user’s timeline but also top of their trending topics list. Film studio Universal UK is the first brand to make use of First View – which is available in 29 European...

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What is The Friday Club and who belongs to it? The Drum investigates this shadow organisation for marketers

on Mar 31, 2016

By Staff Writer The Drum has long heard of a shadowy organisation of marketers operating under the radar as they conspire to make their nefarious plans a reality – referred to only as Friday Club London. In an attempt to get to the bottom of the secret society’s plans, which it is understood includes the likes of John Hegarty, Karmarama’s Lawrence Weber,...

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Mashable receives $15 million investment led by Turner

on Mar 31, 2016

By Minda Smiley Turner, parent company to networks including TNT and TBS, has spearheaded a $15m investment into digital publisher Mashable. The partnership will give Turner the opportunity to distribute some of its programming to Mashable’s large digital audience. According to Mashable, its site has 45 million monthly unique visitors and it has 28 million...

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HelloFlo to be acquired by SheKnows Media

on Mar 31, 2016

By Doug Zanger HelloFlo, the breakout women’s health brand that creates one-of-a-kind, brand-sponsored care packages (dubbed on the site as “kits for your ladybits”) to support women and girls through transitional moments, has been acquired by leading women’s media company SheKnows Media. Post-acquisition, HelloFlo will become SheKnows Media’s...

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A new chapter for sports brands and fans

on Mar 31, 2016

By Neil Smythe Neil Smythe is Head of Sport for Shotglass Media (a FremantleMedia company). When Setanta Sports entered the Premier League rights fray in 2007, football fans anticipated the disruption to our viewing habits caused by the break in Sky Sports’ monopoly. As history has shown, however, there were other major players that were unassumingly lurking...

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