Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Posts made in February, 2016

eHarmony marks Leap Year woman proposals in new ads

on Feb 29, 2016

By Tony Connelly Online dating site eHarmony is launching an integrated marketing campaign to mark the tradition of female proposals on leap years. The ‘Leap of Faith’ campaign shows a woman named Caroline popping the question to her unsuspecting partner Neal, who she met on the site. The two 30 second ads, which will be shown tonight (29 February), were shot...

Read More

Jeep unleashes interactive ad for Batman v Superman: Dawn of Justice

on Feb 29, 2016

By Tony Connelly Jeep is continuing its partnership with Warner Bros’ highly anticipated movie Batman v Superman: Dawn of Justice with a new interactive ad campaign tying thw film and its Renegade SUV model. The link-up with Warner Bros kicked off with a new Jeep ad which showed Ben Affleck, who plays Bruce Wayne in the film, driving through the streets of...

Read More

US Soccer unveils long awaited rebranding in guerrilla marketing VR push

on Feb 29, 2016

By Tony Connelly The United States Soccer Federation unveiled its first major rebranding in over a decade today (29 February) in a guerrilla marketing style launch that bypassed traditional news media in favour of virtual reality. The long awaited unveiling of the US soccer national governing body’s new crest was made in an unorthodox approach involving Google...

Read More

US Soccer unveils long awaited rebranding in guerilla marketing VR push

on Feb 29, 2016

By Tony Connelly The United States Soccer Federation unveiled its first major rebranding in over a decade today (29 February) in a guerrilla marketing style launch that bypassed traditional news media in favour of virtual reality. The long awaited unveiling of the US soccer national governing body’s new crest was made in an unorthodox approach involving Google...

Read More