Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Posts made in June, 2021

It's a proud rule-breaker, but will BrewDog’s ‘toxic culture’ crisis threaten the brand?

on Jun 11, 2021

By Chris Sutcliffe BrewDog built itself up as an anti-establishment rule-breaking brand that doesn’t-give-a-shit. Now it’s facing harsh criticism from staff over its working conditions that may force it to start. BrewDog has always worn rule-breaking as a badge of honour and a statement of intent. But newly surfaced allegations of a “culture of fear” at the company – and its subsequent response – threaten to become more emblematic of the craft brand than its anarchic public-facing persona. On Thursday 10 June an open letter was published from former BrewDog staff criticising the brand for being a “cult of personality” first and a safe Read full story › Source: The Drum...

Read More

ASA to ‘monitor’ recent increase in children’s gambling ad exposure

on Jun 11, 2021

By John Glenday The Advertising Standards Authority (ASA) says it will ‘monitor’ a rise in the number of gambling ads to which children are exposed after documenting an increase from 2.5 in 2019 to 2.8 in 2020. The upward trend is revealed in the watchdog’s latest Trends in Advertising report, but is downplayed as representing only a ‘small increase’. A delicate balance Scheduling restrictions are in place to minimize the likelihood of under-18s being exposed to ads for age-related categories such as alcohol and gambling, but this system is far from foolproof. As a result, the ASA regularly monitors the situation to ensure that the rules as Read full story › Source: The Drum...

Read More

Netflix opens digital store to cash in on hit properties such as Stranger Things

on Jun 11, 2021

By John Glenday Netflix is cashing in on the appeal of its biggest shows with the launch of an online store dedicated to selling branded merchandise, lifestyle products and apparel. What Netflix has in store for you Netflix.shop is positioned as a way for fans to connect with their favorite actors and series when not binge-watching the latest season by snapping up a range of linked products. Part of an effort by Netflix to maintain relevancy when screens are switched off, the shop will complement other initiatives to extend the shelf life of its intellectual property such as branded toys, immersive events and games. A Read full story › Source: The Drum...

Read More

Saving the planet through conversion optimization

on Jun 11, 2021

By Ryan Webb More and more businesses are taking sustainability seriously. The Purposeful Company recently announced that 14 of the UK’s top companies have pledged to put employees, communities and broader society higher on their boardroom agenda. In the UK, on average, one company per day is gaining B Corp certified status. Even the FT has recently said that “rewards await those who put sustainability ahead of short-term gains”. There has also recently been a wave of books devoted to the concept of ‘conscious capitalism’, from John Elkington’s Green Swans to Mark Carney’s Value(s) via Bill Gates’s How to Avoid a Read full story › Source: The Drum...

Read More

Educating Ally: Brixton Finishing School founder on learning to be a better industry ally

on Jun 11, 2021

By Ally Owen In her new column for The Drum, Ally Owen catches up with individuals from underrepresented backgrounds to understand how she can become a better ally. Larisa Wong is her first guest. Our industry is now at a point where we all agree we have a talent crisis and need to diversify our intake. It’s about future-proofing our workplaces and delivering equitable outcomes for all. But if you are from a group underserved by employers, getting in is one challenge and getting on is another. Allyship, therefore, is an important and readily available tool for all members of our industry to support Read full story › Source: The Drum...

Read More