Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Posts made in June, 2015

Protein World ‘Beach Body’ campaign was not ‘socially irresponsible’ rules ASA

on Jun 30, 2015

By Alison Millington The “Are you beach body ready?” ad, which promoted the brand’s slimming product and featured a woman wearing a bikini, received 378 complaints after appearing throughout the London Underground. The complaints claimed the ad implied that bodies different from the one pictured were “not good enough” or in some way inferior and that the...

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1 in 7 Brits choosing to block online ads

on Jun 30, 2015

By Thomas Hobbs The report, which was conducted by the IAB and YouGov, shows that one in five (22%) of the 2,057 adults surveyed had downloaded ad blocking software at some point. Men (22%) are more than twice as likely to block ads than women (9%) while there’s evidence of a greater disdain of online ads among younger internet users with 18-24 year olds (34%)...

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NBC accused by Arkansas man of changing its logo to ‘colors of gays’

on Jun 30, 2015

By Minda Smiley A local Arkansas man has mistakenly accused NBC of adding rainbow colors to its logo in support of gay marriage even though the network has used its iconic peacock symbol for years. Don Stair wrote in a Facebook post on KARK 4 News’ Facebook page: “Your changing your station logo with the colors of gays is a disgrace. Just stay out of it… Your...

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Reebok unveils landmark $70m UFC sponsorship deal

on Jun 30, 2015

By Tony Connelly Reebok has signed a $70m sponsorship deal with the UFC which will make them the sole supplier of uniforms for the world’s leading mixed martial arts company. The official Reebok uniforms were unveiled at a press conference in New York today where some of the sport’s top athletes including Conor McGregor, Ronda Rousey and light...

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