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Reebok unveils landmark $70m UFC sponsorship deal

on Jun 30, 2015 | 0 comments

By Tony Connelly

Reebok has signed a $70m sponsorship deal with the UFC which will make them the sole supplier of uniforms for the world’s leading mixed martial arts company.

The official Reebok uniforms were unveiled at a press conference in New York today where some of the sport’s top athletes including Conor McGregor, Ronda Rousey and light heavyweight champion Daniel Cormier were present on stage to show advertise Reebok’s apparel.

The six-year deal will begin on July 7 2015 and will see every athlete in the UFC wearing Reebok apparel while competing in the octagon.

Athletes pay will be affected by the new sponsorship deal Read full story ›

Source: The Drum