Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Posts made in October, 2019

What type of trust have we lost in media, marketing and advertising?

on Oct 15, 2019

By Darren Woolley Just look at the headlines of the trade media and ask yourself “Do we have as an industry trust problem?” Trust deficit leaves half of marketers wanting complete control Trust or Bust Consumers’ Trust in Brands Has Fallen to a New Low Trust & Transparency Media agencies face a loss of trust Brand trust becoming essential Client-Agency Trust Erodes But I am confused as to what type of trust it is that agencies and the industry have lost. The reason is that in the face of this cataclysmic loss of trust it appears that clients all around the world continue to spend the bulk of their media Read full story › Source: The Drum...

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Bicky Burger's tasteless ad shows there's still much to do to 'unstereotype' advertising

on Oct 15, 2019

By Stephan Loerke Bicky Burger has highlighted how much still needs to be done to rid the ad industry of its shock jocks, says Stephan Loerke, chief executive at the World Federation of Advertisers (WFA). When an ad shows a man hitting a woman, it’s a disgrace. Last week, that’s exactly what Belgium fast-food brand Bicky Burger published on Facebook — creative that showed a man punching a woman in the face for handing him the wrong brand of burger. The comic-book-style image showed the man exclaiming: ‘Seriously, a fake Bicky?’. Though it’s since been removed, Bicky’s owner, Goodlife Foods, and the agency Read full story › Source: The Drum...

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Anchor by Panasonic takes humorous dig at influencers to promote its switches

on Oct 15, 2019

By Taruka Srivastav Electrical brand Anchor by Panasonic is using humor to gain attention from the ‘selfie-obsessed’ social media generation in a bid to highlight the durability of its switches. The campaign titled ‘The Naye India ke badte load ke liye’ (For New India’s increasing load) features the protagonist trying to break the Internet and become ‘viral’ on social media while using and even abusing the switches to fulfill his mission. However, what people notice are the sturdy switches instead of him and start commenting about the same. The campaign is created by Leo Burnett India. Vivek Sharma, managing director, Panasonic Life Solutions said: “We Read full story › Source: The Drum...

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BBC News rolls out 'Japan 2020' content hub ahead of the Tokyo Olympics

on Oct 14, 2019

By Taruka Srivastav BBC News has unveiled ‘Japan 2020’, a digital hub on its primary website ahead of the Olympic and Paralympic Games in 2020. The platform will showcase multimedia content highlighting Japan’s landscapes and cities as well as an in-depth exploration of Japanese culture, innovation and society, according to an official statement. BBC has also appointed Sarah Keating in the newly-created position of Asia commissioning editor, overseeing vertical stories and videos from the region and acting as editor of ‘Japan 2020′. Mary Wilkinson, head of editorial content at BBC Global News said: “From technological innovation to distinctive fashion and world-class cuisine, Read full story › Source: The Drum...

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Bank of New Zealand showcases the various emotions in the house buying journey

on Oct 14, 2019

By Taruka Srivastav Bank of New Zealand is highlighting the feelings of both excitement and apprehensions that comes with buying and shifting to a new house. The campaign titled ‘The Kids’ Room’ created by Colenso BBDO with an underlying banking theme of buying a new house features the story of how siblings Jasper and Willa go through different emotions after living in one room and then moving into their own rooms in a different house. The brother then realises his sister is afraid to sleep alone, so he decides to sleep on the floor of his sister’s room. The Kids’ Room is the continuation of Read full story › Source: The Drum...

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