By Staff Writer
There are plenty of data oto indicate that a balance between short-term sales activations and long-term brand building is the key to effective campaigns.
That is why The Drum Advertising Awards 2019, in partnership with the Financial Times, is recognising outstanding brand-building campaigns.
The Long Term Brand-Building award will celebrate those that have taken a long-term, strategic approach to marketing, who have produced creative work and strategic executions that have effectively grown the value of brands.
Here is your shortlist of the brands that have done just that.
Accenture – High Performance Delivered
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Source: The Drum