Posts made in November, 2023

on Nov 30, 2023

By Thomas O'Neill VMLY&R Commerce took the Grand Prix for its work with SBS & Asociación de Alzheimer de Puerto Rico, while The Kitchen received the Chair’s Award for its work with Heinz. As part of The Drum’s annual Awards Festival, today we celebrated The Drum Awards for Digital Industries, which was broadcast live to the world from our studio in London. Taking home the top prize, the Grand Prix, is VMLY&R Commerce for its work with SBS & Asociación de Alzheimer de Puerto Rico. ‘Jingle Therapy’ is the result of a 2022 study by the University of Miami indicating that people in Puerto Read full story › Source: The Drum...

on Nov 30, 2023

By The Drum SmartHub picked up the Programmatic Award at the Awards for Digital Industries, as it continues to put customner satisfaction and collaboration ahead of simply chasing sales. Read the award-winning case study below. SmartHub has significantly evolved since July 2018 — both in terms of technology and human resources. The team’s role in this growth is tremendous. Listening to clients’ suggestions and turning them into opportunities distinguishes the SmartHub customer service team from others. Our key success pillars are our team and our people. SmartHub’s customer service team makes the communication bridge between the wants and needs of our clients, and the tech Read full story › Source: The Drum...

on Nov 30, 2023

By Bernal Mazaira Retail media has gained traction over recent years as customer data from online shopping grows and brands look for post-cookie ways to personalize marketing. Artefact’s Bernal Mazaira looks at what’s on offer. Retailers are increasingly leveraging their e-commerce platforms and selling media inventory to third-party brands, with ads targeted at consumers based on their preferences and online behavior. It’s not hard to find figures highlighting the promise offered by the retail media channel. At the end of last year, an IAB / Microsoft survey forecasted that the market will increase to $25bn by 2026. And GroupM’s mid-year report Read full story › Source: The Drum...

on Nov 30, 2023

By Ian Darby In a crowded ad market, brands can achieve standout by engaging with consumers on TikTok to entertain throughout all stages of the Mega Sales Day season. It’s clear that Mega Sales Days, held on monthly “double digit” days continue to be a massive feature of the shopping experience in Southeast Asia. These can start on 9/9, onwards until 12/12, and every market in the region has its own peak (10/10 in one, 11/11 or 12/12 in another). These monthly sales extravaganzas play a major role in the growth of total online sales in the region, especially during the final Read full story › Source: The Drum...

on Nov 29, 2023

By The Drum Dechra and Stein IAS have won the Copywriting and Art Direction categories at The Drum Awards for B2B. Here is the award-winning case study. Cushing’s disease might be the deadliest illness you’ve never heard of, and if you care for dogs, it’s certainly one you should be aware of. Cushing’s kills thousands of dogs each year, often because the symptoms go undetected until it’s too late. Luckily for vets, dogs, and their owners, there is a treatment called Vetoryl, marketed by global veterinary pharmaceutical specialist, Dechra, which is highly effective if diagnosis comes in time. With Vetoryl’s European patents expiring in Read full story › Source: The Drum...