Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Posts made in December, 2014

The Drum's New Year Honours: Brands of the year and ones to watch featuring Ryanair, Heineken, Airbnb, Haig Club and Selfridges

on Dec 31, 2014

By Staff Writer It’s become tradition for The Drum to reveal its New Year Honours as we reflect on the year, and so over the next week we’ll be presenting the crème de la crème of brands, agencies, people and creative work. We’ve already revealed our agencies of the year, celebrating the companies which have impressed us the most over the past 12 months. Now it’s time to highlight the brands which have excelled in 2014, either for innovation, creativity or reinvention. Additionally, we highlight the brands we think will be worth keeping an eye on in the coming year. Read full story › Source: The Drum...

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McDonald’s revives McRib brand after 12-year absence

on Dec 31, 2014

By Seb Joseph McDonald’s has revived its McRib sandwich 12 years after it was yanked from menus in the UK following 20,000 pleas on social media for it to return. The fast food maker is celebrating the menu item’s reinstatement with a nationwide push from today (31 December) spanning several channels including its 1,200 stores. A mockumentary supports the launch, playing on the McRib’s famously rabid fans. Devotees are shown recounting the first time they ate the sandwich, which moves some to tears and others to produce works of art. The creative is backed by the #theMcRibisback hashtag with McDonald’s hoping to galvanise those tens Read full story › Source: The Drum...

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