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Posts made in March, 2014

Brands must respect their audiences’ time as much as their own - 5 themes from Facebook’s creative chief Mark D’Arcy at AWEurope

on Mar 31, 2014

By Jessica Davies Brands must respect their audience’s time as much as their own, according to Facebook’s creative director Mark D’Arcy. Speaking at Advertising Week Europe D’Arcy outlined five core themes on the future of marketing: 1. Infinite supply and finite time. Audiences have infinite access to content, anytime and anywhere. The way...

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Samsung v Apple again - but is it really Apple v Google?

on Mar 31, 2014

By Noel Young Samsung and Apple start a new round on Monday in their long-running patent feud in a courtroom at San Jose. This time, however, it might as well read Apple v Google, says the Wall Street Journal. Apple and Samsung as the biggest makers of smartphones get most of the industry’s profits. But when it comes to software, the world is divided between...

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London Live TV set to launch in the capital

on Mar 31, 2014

By Natalie Mortimer London Live, the first TV channel dedicated to the capital, is set to launch at 6:30pm this evening (31 March) as the “first channel launching in the social media era”. Backed by Evgeny Lebedev, owner of the Independent and Evening Standard, London Live will feature a mix of live news and current affairs as well newly-commissioned and established...

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