Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Posts made in July, 2016

Travel + Leisure editor defends Hilton ad that showed gay couple in bed

on Jul 31, 2016

By Natalie Mortimer The openly gay editor of US travel publication Travel + Leisure has defended an ad for Hilton Worldwide that it ran it is magazine showing a gay couple relaxing in bed together. The ad, which ran in the June edition of the Time Inc-owned magazine, sparked a petition by the American Family Association (AFA), who branded it “unnatural and...

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Former BHS owner Philip Green brands collapse inquiry a 'kangaroo court'

on Jul 31, 2016

By Natalie Mortimer The former boss of BHS Sir Philip Green has hit back at the MP leading the inquiry into the collapse of the high street chain, and accused him of turning it into a “kangaroo court”. In a letter to Frank Field, who is the chairman of the Work and Pensions Select Committee, Green said the process for solving the issue was...

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How Hendrick’s Gin is using social insight to craft experiential activity

on Jul 31, 2016

By Natalie Mortimer Hendrick’s Gin is pushing more budget towards experiential and is using insights garnered via social media to set the tone of the activity. The gin brand carried out research earlier in the year to find out the passion points of its consumers and discovered that travel, and curiosity around their local neighbourhoods was a large trend....

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How Hendrick’s Gin is using social insight to craft experiential experiences

on Jul 31, 2016

By Natalie Mortimer Hendrick’s Gin is pushing more budget towards experiential experiences and is using insights garnered via social media to set the tone of the activity. The gin brand carried out research earlier in the year to find out the passion points of its consumers and discovered that travel, and curiosity around their local neighbourhoods was a large...

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Swarovski steps up content ambitions

on Jul 31, 2016

By Natalie Mortimer Swarovski is upping the ante when it comes to content after appointing Somethin’ Else to develop and implement its content and social strategy. The content agency, which was appointed following a competitive pitch, has been tasked with developing an online content approach that will help to build strong and long lasting relationships with...

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