By Direct Marketing News The U.S. Postal Service Board of Governors felt it best to implement all price and classification changes at the same time. Read full story › Source: DM News...
Read MoreBy Minda Smiley Trevor Noah, a South African comedian who has just been named as the replacement for Jon Stewart as host of ‘The Daily Show,’ is already receiving criticism on Twitter for past tweets that some deem offensive. The tweets, which were first highlighted by Buzzfeed business editor Tom Gara, are primarily from 2011 and 2012: A hot white woman with ass is like a unicorn. Even if you do see one, you’ll probably never get to ride it. — Trevor Noah (@Trevornoah) November 28, 2011 So I must make my woman fear my penis? RT Read full story › Source: The Drum...
Read MoreBy Direct Marketing News Medicare, eBay, Hotels.com and Walmart Pharmacy, meanwhile, find theirs in decline. Read full story › Source: DM News...
Read MoreBy John McCarthy Huawei has awarded United Digital Group (UDG) the position of its lead agency for digital marketing of Western Europe. The digital marketing agency was granted the role by the Chinese tech giant to develop and implement the digital marketing strategy for a market growth in countries such as UK, Germany, France, Spain, Italy, Portugal, Belgium, the Netherlands, Ireland and Switzerland. The agency will be responsible for giving the firm’s smartphones, accessories and wearables a push in Western Europe, after acquiring the contract following a competitive pitch. Richard Ren, president of Huawei consumer business group (BG) Western Europe, said: “We have a clear vision: Read full story › Source: The Drum...
Read MoreBy John McCarthy The Advertising Standards Agency (ASA) has banned two Bupa Insurance ads which appeared on TV and video on demand services for implying it granted patients a higher chance of surviving cancer. Two Bupa ads which featured a testimonial voice-over claiming the service “probably saved my life” received 25 complaints for implying Bupa granted patients a greater chance of cancer survival. The voiceover stated: “Growing up my family always had Bupa health insurance. It probably saved my life. “At 27 I was diagnosed with breast cancer. Straight away a specialist Bupa team were there for me. They found a hospital to be near mum Read full story › Source: The Drum...
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