Posts made in November, 2016

on Nov 30, 2016

By Minda Smiley Women’s health site HelloFlo has a history of creating funny and frank videos about taboo topics like periods and bladder leakage, with “A Visit From Aunt Flo” being one of the more recent films it created. Now SheKnows Media, which acquired HelloFlo earlier this year, is taking a page out of the site’s playbook by tackling the taboo subject of vaginal dryness in a video for Vagisil that spoofs ‘Sex and the City.’ Called ‘No Sex in the City,’ the animated video features four friends who are meeting for a “desert brunch” to get cocktails. Why the Read full story › Source: The Drum...

on Nov 30, 2016

By sean larkin Adtech outfit AppNexus has field papers for a initial public offering (IPO) and is seeking a valuation of up to $2bn with the float expected to come in the second quarter of 2017, according to reports. The Wall Street Journal reports that AppNexus has quietly filed paperwork for the IPO, and is in talks with Goldman Sachs, JP Morgan Chase to serve as underwriters for the deal, citing sources close to the proceedings. The reports come just two weeks after Snap reportedly made a similar move, and two months after fellow adtech outfit The Trade Read full story › Source: The Drum...

on Nov 30, 2016

By Adam Flomenbaum ‘At least Prime Video’ offers offline viewing is an argument that is now moot in the Amazon versus Netflix debate. In a blog post earlier today, Eddy Wu, director of product innovation at Netflix, announced that member can now download videos for offline viewing. Offline viewing is for now only available on mobile and tablet devices, and customers will see a download button on the details page for available film and TV series. Not all content is yet available, but some original shows that are include Orange is The New Black, Narcos and The Crown. Read full story › Source: The Drum...

on Nov 30, 2016

By Minda Smiley Every year, the holidays bring with them a fair amount of stress. Whether it’s Christmas Eve flight delays, last-minute shopping trips or awkward holiday work parties, it seems as though there’s no shortage of scenarios that will have you reaching for the egg nog. Perhaps one of the biggest holiday stressors is budgeting for Christmas gifts. While everyone wants to impress their friends and family with the best possible presents, the reality is that most people can’t afford to splurge on every single friend and family member. That’s why Jet.com has created the ‘Careculator,’ a Facebook tool that scans a person’s Read full story › Source: The Drum...

on Nov 30, 2016

By DMN Personalization has never been easier to provide, but brands continue to falter in the usage of it Read full story › Source: DM News...