Posts made in November, 2016

on Nov 30, 2016

By Staff Writer Creative agency Crispin Porter + Bogusky London has called time on its three-and-a-half-year relationship with Turkish Airlines ahead of a global review for the account. It means other agencies will have a clear run at the brief without facing off against the incumbent. In a statement the agency shed some light on its decision to walk away from the account: “We’ve had an amazing three and a half year journey and done some exceptional work that we’re very proud of. Together we’ve transformed Turkish Airlines into a world class consideration brand. “However, over the last 12 months circumstances on the account Read full story › Source: The Drum...

on Nov 30, 2016

By Jessica Goodfellow Virgin Media today (30 November) unveiled its worst kept secret – a video on-demand (VOD) box V6, boasting more streaming channels than any other box, the ability to record six shows simultaneously as well as an “industry-first” TV tablet, but what this means for advertisers is unclear. As well as a completely redesigned interface, the new box has a hard drive with 1 terabyte of memory, which equates to 500 hours of recording space. In line with a rise in multiscreen viewing, the box allows recordings of on-demand programmes and live TV to move between rooms on TiVo boxes, or on Read full story › Source: The Drum...

on Nov 30, 2016

By Kyle O'Brien One of the top editors at Wired magazine has been hired by Apple. Billy Sorrentino has announced that he will leave the publication to take on a yet-to-be-announced role with the tech giant, according to a report on Apple Insider. The magazine confirmed the move but Apple has not offered details of the role Sorrentino will be taking. Sorrentino has been the head of creative at Wired since 2013, overseeing the brand’s four creative departments – photo, design, video and production. He was responsible for cross-channel brand presence on print, web, digital editions, mobile, social, retail and live events. It is Read full story › Source: The Drum...

on Nov 30, 2016

By Laurie Fullerton The Golden Arches took a hit today with the passing of the creator of McDonald’s most iconic burger – the Big Mac. Michael Delligatti, who was known as “Jim,” died Monday night in Pittsburgh at the age of 98, according to a report. As one of McDonald’s first franchisees, Delligatti made an indelible impact on American cuisine with the creation of the Big Mac burger in 1967 at his Uniontown, Pennsylvania restaurant. By combining two all-beef patties, lettuce, cheese, pickles, and onions, as well as a “secret sauce,” he created a recipe that is still used today for the Big Read full story › Source: The Drum...

on Nov 30, 2016

By Lisa Lacy Instead of moving hens for $1 an hour or selling plasticware and bust-enhancing supplements door to door, the so-called “new kind of hero” who played the starring role in the quirky indie comedy Napoleon Dynamite has a new role: Fast food ambassador. That’s right: Twelve years after the film’s debut, the eponymous character and his sidekick Pedro Sanchez are eating tater tots together again – this time, in a 30-second spot promoting the QSR’s Cheesy Tots. Burger King announced #CheesyTotsAreBack for a limited time on November 29. The related spot, touting this moment as the “comeback Read full story › Source: The Drum...