By Amy Houston

Ads were tested across 16 markets, 35 clients, 41 brands and 28 categories. Today, we can exclusively reveal who made the list and what this says about wider advertising trends.

Now in its fifth year, Kantar’s annual Creative Effectiveness Awards has revealed which brands have been creating the most impactful, meaningful and different work in the eyes of the public over the last 12 months.

Unlike awards chosen by industry juries, Kantar’s annual study is based on direct consumer feedback. From December to January, its team watched thousands of ads that had been selected through consumer testing and began to whittle Read full story ›

Source: The Drum