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Posts made in September, 2015

Twitter to name founder Jack Dorsey as permanent CEO

on Sep 30, 2015

By Minda Smiley Twitter is expected to name co-founder Jack Dorsey as chief executive officer as early as Thursday. Dorsey has been serving as interim CEO for the past three months following Dick Costolo’s departure in June. Sources told Re/code that he will continue to serve as CEO of the digital payments company he founded in 2009, Square. The announcement...

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Twitter losing the shackles of 140 characters: the implications

on Sep 30, 2015

By Jerry Daykin There have been worried ripples around the tech world this week that Twitter is on the verge of abandoning its long-sacred 140 character limit, but could such a step really change the platform for the better? For some useful context only 40 per cent of Twitter’s active users send Tweets of any length at all, and presumably a further large...

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Sir Martin Sorrell: Clients can’t treat agencies as banks or insurers

on Sep 30, 2015

By Jennifer Faull Sir Martin Sorrell has expressed his concern over clients treating agencies as “banks or insurers” as he commented on the ongoing spate of media reviews. Over the past few months, the likes of Coca-Cola, Unilever, L’Oreal and Johnson & Johnson have all put their massive media billings up for grabs, causing what Sorrell describes as an...

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ComScore merger forms part of WPP’s grand data plan, but how will it affect relationships with rival holding groups?

on Sep 30, 2015

By Ronan Shields Digital measurement company ComScore yesterday (30 September) announced it is to merge with Rentrak Corporation – an outfit that touts its ability to measure set top box viewership habits – in a deal which many say makes it a serious contender with rival measurement outfit (and some would say industry incumbent) Nielsen. The Drum’s digital...

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