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Posts made in July, 2015

People will spend an hour a day watching online video next year

on Jul 31, 2015

By Minda Smiley By 2016, people around the world will spend nearly an hour a day watching online videos, according to ZenithOptimedia and its branded content network Newcast. While the average amount of time people spend watching online videos is expected to increase 23.3 per cent this year, it is expected to jump a further 19.8 per cent in 2016, according to the...

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The end of the ad tech financing drought?

on Jul 31, 2015

By Ronan Shields Anti-ad fraud firm Integral Ad Science has today (31 July) announced $27m in funding, marking the end of a period that many industry observers had dubbed as a ‘funding drought’ for ad tech companies. Integral’s latest round of funding was led by Sapphire Ventures, Cross Creek Advisors as well as existing investors August Capital, Pelion...

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Brand Vine Chart: Tour de France rides into the top spot thanks to Chris Froome

on Jul 31, 2015

By Rebecca Stewart Welcome to The Drum’s Brand Vine chart, powered by Burst, the short-form social video specialists. The chart is ranked on the number of loops generated by brands on the video sharing service each week. Chris Froome rode to victory at the Tour de France last week, and this week he’s helped the event top the chart. The yellow jersey...

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Data Is Today's MarTech Purchase Driver

on Jul 31, 2015

By Direct Marketing News Experian Marketing Services announces enhancements to its Marketing Suite designed to better harness customer data. Read full story › Source: DM News...

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Smartest in Media competition: Find out who's top of the class this week

on Jul 31, 2015

By Rebecca Stewart Earlier this week, Dennis Publishing-owned trivia website Mental_Floss launched a search to find the most intelligent person working in the UK media agency sector. In order to take part in The Smartest in Media competition, individuals must answer a series of brain teasers via an online quiz. Mental_Floss is also touring the UK media scene to...

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