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Posts made in August, 2015

One Direction releases socially curated video 'Dear World Leaders'

on Aug 31, 2015

By Stephen Lepitak One Direction has released a video, created alongside its fans, having issued them a challenge to make their voices heard and help eradicate extreme poverty, climate change and inequality as part of the global citizen movement, action/2015. The ‘Dear World Leaders’ video was created during a month-long mobile and social campaign produced by...

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Listerine helps blind people experience a smile

on Aug 31, 2015

By Sarah Vizard The brand has launched an app that helps blind people know when someone is smiling at them. Designed and built by its creative agency J. Walter Thompson, the app uses facial recognition and a phone’s camera to detect a smile from up to five metres away and notify the app user with a vibration or a beep. The app is being promoted by a short...

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How brands can benefit from personalised mail marketing

on Aug 31, 2015

By Alison Millington The research, conducted by independent agency Quadrangle, shows that “valued mail”, or that which consumers find useful and/or interesting or has a personal relevance to them, drives the most value for advertisers through “direct action” and “positive brand effect” such as advocacy. The majority (92%) of respondents said they had an emotional...

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Coke Zero takes its drinkable advertising campaign to ESPN

on Aug 31, 2015

By Minda Smiley Coke Zero is building on its drinkable advertising campaign, which launched earlier this year during March Madness, with a new installment that sees the brand partnering with ESPN’s ‘College Game Day.’ Created by Ogilvy & Mather, the sampling campaign was created to give people a chance to try the zero-calorie drink through a number...

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MTVs VMAs most tweeted non-sports show in US since Twitter tracking began

on Aug 31, 2015

By Minda Smiley MTV’s Video Music Awards (VMAs) saw 2.2 million people sending 24.1 million tweets about the 2015 awards show, making it the most tweeted program since Nielsen began tracking Twitter TV conversations in 2011. Last night’s VMA Twitter buzz saw a 69 per cent increase from last year’s 12.6 million tweets. Since Nielsen began tracking...

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