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One Direction releases socially curated video 'Dear World Leaders'

on Aug 31, 2015 | 0 comments

By Stephen Lepitak

One Direction has released a video, created alongside its fans, having issued them a challenge to make their voices heard and help eradicate extreme poverty, climate change and inequality as part of the global citizen movement, action/2015.

The ‘Dear World Leaders’ video was created during a month-long mobile and social campaign produced by The Rumpus Room, which engaged the group’s fans using the hash tag #action1D, resulting in almost 80,000 submissions from around the world.

The challenge asked 1D fans to let the group know what their world would look like given the opportunity to shape Read full story ›

Source: The Drum