Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Posts made in June, 2019

China, what’s the future? (WTF): Influencer marketing and live streaming

on Jun 15, 2019

By Staff Writer China is emerging as an innovator nation and is becoming more and more evident. Especially baffling is the rate at which platforms and technology are leapfrogging ahead of those we know in the West. How can we stay up to date to reach those valuable Chinese consumers? And how can we learn from China? To answer these questions, Chinese creative agency Qumin launched a dedicated podcast titled ‘China, WTF?!’, short for ‘What’s the Future’ (of course). We caught up with them to catch the first episode about Influencer Marketing and Live Streaming in China. This episode was hosted Read full story › Source: The Drum...

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10 questions with... Carla Heath, managing director of Whippet

on Jun 15, 2019

By Michael Feeley In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks to them about what insights and life experience they can offer the rest of us. This week’s 10 Questions are put to the managing director of creative agency Whippet, Carla Heath. What was your first ever job? Shifting mail sacks for the Royal Mail on a night shift. It’s where I got my guns. Which industry buzzword annoys you most? ‘Romancing’ when it Read full story › Source: The Drum...

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Spotify now lets advertisers target podcast listeners

on Jun 14, 2019

By Andrew Blustein Already building out its podcast business with a slew of acquisitions, Spotify is now segmenting users based on podcasts they stream. Up until now, Spotify has only broken down audiences based on their music streaming habits. Today, the company has introduced podcast listener targeting, which allows brands to reach Spotify Free users who listen to podcasts. The new audience tool is available in the US, Canada, Mexico, Brazil, UK, France, Germany, Italy, Spain and Australia. Spotify is focusing the tool in “select markets,” where brands can reach users who listen to categories such as comedy, lifestyle and health, Read full story › Source: The Drum...

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Cannes Lions draws over 30,000 award entries as China & India emerge as contenders

on Jun 14, 2019

By John Glenday The 2019 Cannes Lions Festival of Creativity, owned by Ascential, has recorded a bumper haul of award entries; driven by the launch of several new categories and the emergence of China and India as serious contenders. In all, the competition has revealed that some 30,953 entries were drawn from 89 countries during a year in which The Creative Strategy Lions and Entertainment Lions for Sport emerged for the first time, drawing 848 and 702 submissions respectively. Numbers were further boosted by a healthy turn-out from China and India, where entries rose by 5% and 8% respectively Read full story › Source: The Drum...

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More than YouTube: inside Google’s pitch to advertisers in Cannes and beyond

on Jun 14, 2019

By Katie Deighton Brand safety appeasements aside, Google’s game plan for Cannes is all about diversity and integration: as a theme on seaside panels, as an approach to industry relations and, most importantly, within its product offering as it looks to fend off competition from other platforms. It’s all in the name. For the first time since 2015, Google’s activation on La Croisette during Cannes Lions will be named the Google Beach and not the YouTube Beach. Cynics may say it’s because YouTube is still the problematic cash cow of the Alphabet firm, one that rakes in ad dollars but continually gives its PR Read full story › Source: The Drum...

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