Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Posts made in April, 2015

Vox Media and Vice strike deals with DigitasLBi

on Apr 30, 2015

By Minda Smiley Vox Media has given DigitasLBi’s clients first access to its newly launched native ad product ‘Chorus for Advertisers.’ The data-driven, behavioral-based platform will help brands target viewers on Vox publications such as SB Nation, The Verge and Eater. DigitasLBi has also struck a multi-year deal with Vice, although little detail has...

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Salesforce on the Block? Not Likely.

on Apr 30, 2015

By Direct Marketing News Benioff just won’t get offa that cloud, say some old CRM hands who just can’t see any sense behind the rumors. Read full story › Source: DM News...

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$349 Apple Watch Sport only takes $84 to make, according to IHS

on Apr 30, 2015

By Minda Smiley The Apple Watch Sport 38 mm costs a total of $83.70 to make while its retail price is $349, according to estimated reports from IHS Technology. The technology research firm conduced a teardown of the watch. A preliminary estimate shows that actual hardware costs are only about 24 per cent of the manufacturer’s suggested retail price. Other...

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Pedigree launches first global campaign in years

on Apr 30, 2015

By Minda Smiley Pet food company Pedigree’s first global campaign in years aims to connect pet lovers around the world with the message that dogs bring out the good in people. The campaign, called ‘Feel the Good’ and created by BBDO, first launched in Brazil and will soon roll out in Australia, New Zealand, and the US. It will enter into other markets...

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‘Secret’ app shuts down

on Apr 30, 2015

By Minda Smiley Anonymous posting app ‘Secret’ is shutting down, according to a blog post from its CEO David Byttow. In the post, Byttow said: “I’m extremely proud of our team, which has built a product that was used by over 15 million people and pushed the boundaries of traditional social media. I believe in honest, open communication and creative...

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