Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Posts made in January, 2017

Hunter Boots escapes ad ban following complaints over use of 'unhealthily thin' model

on Jan 31, 2017

By Rebecca Stewart Hunter Boots has escaped a ban from the Advertising Standards Authority (ASA) following a complaint that the brand used an “unhealthily thin” model to promote its clothing. The company has been cleared of any wrongdoing over its ‘Rain Starts Play’ campaign by the regulator after one customer challenged whether a series of Hunter...

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WPP picks up advertising and media duties for Walgreens Boots Alliance

on Jan 31, 2017

By Minda Smiley Walgreens Boots Alliance (WBA) has chosen a team of WPP agencies to handle its marketing and advertising efforts moving forward. WBA, which owns pharmacy chains including US-based Walgreens and UK-based Boots, has tasked the holding company with traditional and digital advertising efforts, media investment management, promotion and relationship...

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Discovery and Sky agree to new deal on portfolio of 12 channels

on Jan 31, 2017

By Kyle O'Brien Fans of Discovery Channel spoke up and were heard. Thanks to those voices, Discovery Communications and Sky have agreed to a new deal, which finds Discovery’s portfolio of 12 channels continuing to be available on Sky. In addition, Discovery Channel will continue to be available on NOW TV in the UK after 31 January. “We want to thank our...

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Baby boomers embrace the gig economy while millennials seek balance, report suggests

on Jan 31, 2017

By Laurie Fullerton Mindshare North America’s annual Culture Vulture Trends report, released today, looks at the latest consumer shifts and cultural trends forecast to grow over the next year and suggests that its time to reject FOMO (Fear of Missing Out) along with mindfulness apps, myth debunking, and a shift away from the focus on millennials. The annual...

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