Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Posts made in April, 2014

Snack brand Bear launches Nickelodeon TV campaign

on Apr 30, 2014

By John Glenday Healthy snack brand Bear have launched their first ever TV ad campaign that seeks to bring the brand to life through the use of hand cut paper illustrations mingled with 2D and 3D animation. Produced by Vamanos Creative the piece is targeted at 4-10 year-olds the advert takes viewers on a journey through Bear’s ‘deep dark woods’ to ‘The...

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The Drum's inaugural Designerati published as Dan Germain named 'Designer of the Year'

on Apr 30, 2014

By Sam Scott The results of The Drum’s Designerati – a new platform that ranks the UK’s top designers – were announced in London last night at The Drum Design Awards. The Designerati book profiles each of the designers – over 100 – summarising their careers and featuring their thoughts on the challenges and inspirations of working in design. The list of...

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Shares: New and Improved Word of Mouth

on Apr 30, 2014

By Direct Marketing News Online shares carry nearly the same weight as face-to-face recommendations and can increase purchase intent by 9.5%, a study says. Read full story › Source: DM News...

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Facebook launches ‘Audience Network’ mobile advertising network at F8 conference

on Apr 30, 2014

By Jerry Daykin Facebook has, as rumoured, announced its new advertising network, named Audience Network. Carat’s global digital director offers his reaction to the service. Mark Zuckerberg and his team took the stage of their F8 Developers Conference today to announce a series of updates to make their broader platform a more attractive place for developers....

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