By John Glenday

Healthy snack brand Bear have launched their first ever TV ad campaign that seeks to bring the brand to life through the use of hand cut paper illustrations mingled with 2D and 3D animation.

Produced by Vamanos Creative the piece is targeted at 4-10 year-olds the advert takes viewers on a journey through Bear’s ‘deep dark woods’ to ‘The Cave’ and beyond.

Illustrator Jared Schorr said: “I took great pride in taking BEAR from a 2D to 3D world for the first time and was very conscious of staying true to the brand’s striking yet simple graphic style. We wanted a really Read full story ›

Source: The Drum