By Audrey Kemp An effortlessly cool protagonist showcases how a pair of stylish smart glasses makes mundane moments extraordinary. Ray-Ban Meta has unveiled a new ad campaign for the spring and summer launch of its next-gen smart glasses. Ray-Ban Meta smart glasses, which run between $300 to $380, come in over 150 different color and lens combinations of the classic Ray-Ban frames. They boast high-quality audio and camera capabilitie, and an LED indicator on the left that lights up every time users take a photo or video. To showcase the glasses’ capabilities, Ray-Ban Meta enlisted the help of Charles Todd, a director and executive director at Read full story › Source: The Drum...
Read MoreBy Audrey Kemp The new channels — Barbie and Friends, Hot Wheels Action and Mattel Jr. — will launch in the coming months, with around-the-clock entertainment featuring American Girl, Fisher-Price, Thomas & Friends and more beloved toy brands. An exciting collaboration between Samsung TV Plus and Mattel is bound to bring joy to kids, adults and advertisers alike. The two companies have teamed up to release three new Free, Ad-Supported Streaming (FAST) channels: ‘Barbie and Friends by Mattel,’ ‘Hot Wheels Action by Mattel,’ and ‘Mattel Jr.’ – each set to launch later this year. Barbie and Friends is the first dedicated, 24/7 streaming channel for all Read full story › Source: The Drum...
Read MoreBy Webb Wright Plus, Microsoft and Apple scale down the size of their AI systems – but not their AI ambitions – with new small language models. Meta shares drop following plans to continue to ‘invest agressively’ in AI Meta reported its earnings for the first quarter of 2024 on Wednesday, exceeding analyst expectations with $36.5bn in revenue. Investors got spooked, however, by Meta’s plans to push more money into AI R&D – an area which Meta has been expanding into rapidly but which is not yet profitable for the company. According to CNBC, the tech giant’s stock fell by 10% on Thursday, marking its Read full story › Source: The Drum...
Read MoreBy Audrey Kemp Dunkin’s latest campaign whisks viewers away on a fairy tale journey all about its Cold beverage line that helps consumers make a great iced coffee at home. You’re not the only one entranced by the magic of iced coffee; your favorite fairytale characters might be as well. That’s according to donut and coffee chain Dunkin,’ which released a whimsical campaign that transports viewers into the beloved fairy tales of Goldilocks and the three bears and the mystical realm of a genie’s magic lamp. In this fantastical world, the allure of Dunkin’s Cold beverage line knows no bounds. In the first spot, which went live Read full story › Source: The Drum...
Read MoreBy Webb Wright Following slow sales in the US, Apple is reportedly cutting back on production of its new mixed reality headset. But mainstream appeal could be just around the corner. The Apple Vision Pro is not selling as well in the US as the company had initially hoped, according to a report from Apple analyst Ming-Chi Kuo. The slow pace of adoption signals a broader difficulty of introducing new technologies to a mainstream audience – but it’s not necessarily a death knell for the Vision Pro. Apple has slowed down production of its Vision Pro headset following weaker-than-expected demand in the US, Read full story › Source: The Drum...
Read MoreBy Andrew Tindall Why would you ever pre-test an ad? Top marketers have been debating this very topic for the last month so in response, System1’s Andrew Tindall offers a tour of his sausage factory to help us separate the bangers from the pink slime. APG, the home for planners and strategists, recently hosted a debate about pre-testing and, in doing so, managed to rile up every household name in marketing. The ‘World’s Best Pub-Based Consultant’ Mark Ritson wrote a piece. The purveyors of fine effectiveness, Sarah Carter and Les Binet, shared their opinion. And winner of ‘Sexiest Read full story › Source: The Drum...
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