Conferences can be a drag, right? But they shouldn’t be, says Erica Wiggins of GPJ – there’s plenty exciting happening in the B2B events space. There’s a stubborn myth that B2B marketing can’t match the creativity or excitement of B2C, but that view is outdated at best. Experiential marketing, with its immersive, personalized experiences, is transforming B2B engagements, making them more dynamic, memorable, and powerful than ever before. As from our B2B focus week Read more here Read full story › Source: The Drum...
Read MoreBy Audrey Kemp The capsule collection of elevated winter staples is reported to blend style and function. Kim Kardashian is once again pushing boundaries with Skims, the billion-dollar shapewear brand known for redefining everyday essentials. This time, she’s venturing into the winter wear market through a high-profile collaboration with The North Face, blending performance-driven outdoor apparel with Skims’ signature sculpting silhouettes. The result? A capsule collection that transitions from the slopes to après-ski settings. Read more here Read full story › Source: The Drum...
Read MoreBy Audrey Kemp The garment, endorsed by Converge’s Ben Koller, permits concertgoers to stay hydrated without leaving the mosh pit. here Read full story › Source: The Drum...
Read MoreBy Mark Challinor Digital media consultant Mark Challinor continues the here Read full story › Source: The Drum...
Read MoreBy Will Waldron You might be sitting on a PR goldmine, says Will Waldron of Connective3 for our here Read full story › Source: The Drum...
Read MoreBy Kendra Barnett As part of here Read full story › Source: The Drum...
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