Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Posts made in October, 2020

Most effective advertisers on Pinterest shortlist revealed

on Oct 23, 2020

To celebrate the growing popularity of Pinterest for brands, The Drum Awards for Digital Industries has introduced a new category this year: Best Use of Pinterest 2020. In this piece we explain why Pinterest – the inspiration company has become a powerful platform for advertisers, and reveal which brands have made the inaugural shortlist. When considering reaching their audience on digital platforms, our minds often leap to the usual platforms. Yet many brands are now turning away from the dominant players and waking up to the opportunities and possibilities afforded by Pinterest. With 400+ million monthly active Read full story › Source: The Drum...

Read More

Nightmares are loose as Verizon launches virtual immersive experience for marketers

on Oct 23, 2020

By Emma Mulcahy Verizon Media is trapping people in a creepy laboratory this Halloween as part of an immersive theatrical thriller made for the internet. Giving an insight into a virtual future powered by next-generation technology and supercharged by 5G, Immersion 2021 is a virtual event with a Halloween escape room experience created by the technology company’s Ryot Studio team in partnership with award-winning immersive theatre company Swamp Motel and experiential and digital agency MVRK. Participants will be trapped in a virtual room and left to explore 3D spaces, inspect items, listen to audio and discover video files or access the open web in order Read full story › Source: The Drum...

Read More

Tonic Health unveils new brand ahead of winter immunity push

on Oct 23, 2020

Stand in the aisles where vitamin-based supplements and remedies are found and you’ll see a picture that has barely changed since the early 1990s. Indeed, the entire system of recommended daily vitamin intake dates back to post-war food shortages and dietary deficiencies of the time. Very little science or product development has been done on how best to optimise our bodies – and our immune systems – for today’s challenges. Founder Sunna van Kampen soft-launched Tonic Health just over a year ago, at a time when nobody had any idea just how unique – and acute – those challenges were about Read full story › Source: The Drum...

Read More

How agencies can work with procurement and avoid a race to the bottom on price

on Oct 23, 2020

By John McCarthy Procurement is often a dreaded word for agencies – but it needn’t be. As part of The Drum’s Agencies4Growth festival, Trinity P3’s Julian Barrans and Essence’s Alex Woodford explained how the two sides can strike up a mutually beneficial relationship and even ditch the pitch. The relationship between agencies and procurement teams is often depicted as a culture clash between creative free spirits and hard-nosed pragmatists. As Alex Woodford, vice president, client partner, APAC at Essence, put it: “Some agencies will think procurement will hold up the process, make us do more, jump through more hurdles, or slow things Read full story › Source: The Drum...

Read More

Brands need to become more transparent about their processes and products

on Oct 23, 2020

By amit bapna In a post-Covid-19 world, consumers expect brands to act like experts, be more empathetic and contribute towards their mental and emotional well-being, as per the findings of the ‘Meaningful Brands 2020’ study (Covid edition) by Havas Group India. The global study was conducted across 5 markets – India, Singapore, Indonesia, Philippines & South Korea – with the idea of identifying the meaningful shifts across APAC. What were the findings? High level of optimism in India – As per the findings, India is one of the most optimistic countries in APAC. 53.3% of consumers in India (Versus APAC average of 39%) show an Read full story › Source: The Drum...

Read More