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Posts made in August, 2019

William Shatner robs a bank when he should be trading cryptocurrency with Blockchain.com

on Aug 16, 2019

By Kyle O'Brien William Shatner is a pretty recognizable guy, both in face and voice, so the thought of him robbing a bank is fairly absurd. Which is one reason why Blockchain.com chose the Star Trek and TJ Hooker star to humorously promote its new cryptocurrency exchange, called The Pit. Blockchain.com, a provider of cryptocurrency products, including a crypto wallet, has launched a global campaign to promote the Pit, which it claims is the fastest exchange of its kind the world. A video starring Shatner is the centerpiece of the campaign, which takes aim at the poor user experiences some may have using Read full story › Source: The Drum...

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NFL gets pumped for its 100th season with star players, a female team and hyped fans

on Aug 16, 2019

By Kyle O'Brien The NFL is using both stars and unsung youth players – including an all-female football team – to build hype around the league’s 100th season, kicking off 9 September. The NFL partnered with 72andSunny Los Angeles to tap into the deep love people feel for the game of football as a way to jump start the season. In the campaign ‘We Ready,’ the NFL captures the fan and player passion that lives everywhere from locker rooms and fields in face paint, tattoos, dances and chants. In the spot, we see NFL players training hard for the season, humming the familiar Read full story › Source: The Drum...

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#MarTechFest 2019 – Supported by official media partner The Drum

on Aug 16, 2019

When is a conference not a conference? When it’s #MarTechFest, the marketing technology community’s anti-conference. Why is it an anti-conference? Because we’re not going to bore you senseless with the same old, same old – reheated and regurgitated for the umpteenth time. Instead you can expect a unique tech start up feel, street food, bars open from lunch, pool tables, an all-day DJ and much more. This year joining the party as our official media partner, The Drum, will be onsite lubricating mind and body – the first by moderating our panel on agility and the second by throwing open the doors Read full story › Source: The Drum...

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Aline Santos: ASA gender ruling debate shows we must unite to 'unstereotype' advertising

on Aug 16, 2019

By Aline Santos The ASA’s decision to ban two ads in the UK for perpetuating gender stereotypes has caused much debate in the industry. It has sparked calls for a clearer definition of what is “harmful” and questions about whether the new rules “have gone too far.” The ads from Philadelphia and Buxton, were the first to fall foul of the watchdog’s new guidelines around perpetuating gender stereotypes, were banned for featuring “bumbling” dads and “passive” women. Any significant changes that challenge the status quo will take more time, more examples, and more debate to get to a place where we can agree Read full story › Source: The Drum...

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Why it's time to reinvent the marketing function

on Aug 16, 2019

By Michael Stone It should come as no surprise that some of the world’s most successful companies are abolishing the role of chief marketing officer (CMOs). Advertising, or at least traditional advertising, has historically been the core tool that CMOs use for marketing a company’s products or services. Yet it has been on the wane ever since the internet came along and turned everything on its head. For example, two years ago The Coca-Cola Company, one of the world’s most iconic brands, scrapped its CMO role. It was the first time since 1993 that it had operated without one. Now, <a target=_blank href="https://adage.com/article/cmo-strategy/why-more-brands-are-ditching-cmo-position/2183166" Read full story › Source: The Drum...

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