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Dior stands by creative process in face of Native American appropriation accusations

on Aug 30, 2019 | 0 comments

By Katie Deighton

Dior has defended its use of Native American traditions in its latest campaign promoting the Johnny Depp-fronted Sauvage fragrance, which has been labeled as a practice in cultural appropriation.

Central to the creative is a film starring Canku Thomas One Star, a member of the Rosebud Sioux Tribe in South Dakota, performing a traditional Native American war dance clothed in traditional dress in his local territory.

Set to premiere on Monday (1 September), Dior has so far only teased the spot with clips posted on Instagram and Twitter.

However, a number of online commenters have accused the fashion house of cultural Read full story ›

Source: The Drum