Posts made in November, 2014

on Nov 30, 2014

By Noel Young It’s not the sort of advertising boom you might expect in one of the hottest spots for technology on earth. But, as Bloomberg reports, some of the most expensive property in Silicon Valley these days is about 14 feet high, 50 feet wide and overlooking the highway: Billboards! And the stars are not always the glamorous types you might expect to find on billboards elsewhere: they can be techies. It’s all part of the drive to attract talent. Demand for a billboard along Highway 101 between San Francisco and San Jose, which billboard sellers refer to as the Read full story › Source: The Drum...

on Nov 30, 2014

By Jessica Davies The US Supreme Court is set to decide whether death threats posted on social networks such as Facebook should be liable to prosecution or whether they should be protected by constitutional rights to free speech. The decision, due to be made this coming week, will reportedly involve the High Court determining whether or not police need proof of whether a person who has posted a death threat actually intends to carry it out. The move follows a string of cases over the last year in which people have made serious death threats on social networks, some of which have led Read full story › Source: The Drum...

on Nov 30, 2014

By the drum An unusual twist on your regular ad campaign, this video from tourism for Thailand has already notched up more than one million views since being posted last week. It turned out the clip, which begins with a traveller proclaiming how he hates the country, after losing his bag and experiencing a few other unlucky scenarios, was produced by Thailand’s tourism authority. Viewers are taken in by the seemingly miserable curcumstances of the protagonoist who has lost his bag and passport whilst at a beach party, but are then given a hands-on view of the helpfulness and hospitality the country is known Read full story › Source: The Drum...

on Nov 30, 2014

By Jessica Davies Northern & Shell and Express newspapers owner Richard Desmond has reportedly expressed interest in backing Ukip at the general election. Desmond is understood to be meeting party leader Nigel Farage this week, according to the Sunday Times, amidst rumours that he has been seriously considering having this three papers – the Daily Express, Sunday Express and Daily Star – endose the party officially. The backing of Ukip if it were to occur, would not be the first step made by one of Express newspapers group, having previously seen longtime chief political commentator of the Daily Express Patrick O’Flynn join Ukip as director Read full story › Source: The Drum...

on Nov 30, 2014

By Jessica Davies Amazon has reportedly been accused of acting like a “playground bully” after suing the maker of the popular CBeebies show Big & Small over its trademark. The e-tail giant has claimed the production company of the Lenny Henry-voiced show – London-based company Kindle Entertainment – has violated its Kindle e-reader trademark, according to the Sunday Times. However, Kindle Entertainment was founded in 2006 – several months before Amazon launched its e-reader in the US and several years before it rolled the product out in the UK. Amazon has now blocked Kindle Entertainment from registering the trademark for shows, having already taken the name Read full story › Source: The Drum...