Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Posts made in February, 2014

FT digital development focus delivering sustainable online publishing model claims its online MD Rob Grimshaw

on Feb 28, 2014

By Angela Haggerty The latest figures from the Financial Times have exceeded the title’s expectations and the FT is confident that a strong focus on digital development has delivered a sustainable online publishing model, according to MD of FT.com, Rob Grimshaw. The FT Group’s financial figures showed that nearly half of total traffic at the Financial Times (45 per cent) came from mobile in 2013, and the channel drove 62 per cent of subscriber consumption. Overall, FT.com digital subscriptions grew 31 per cent to 415,000, meaning digital subscribers now account for just over two-thirds (64 per cent) of the FT’s total paying audience. Profits at Read full story › Source: The Drum...

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Lucozade brings back Steven Gerrard as brand ambassador for £10m fuel to rule campaign

on Feb 28, 2014

By Ishbel Macleod Lucozade Sport is set to launch a £10m campaign, starring Steven Gerrard, promoting the drink as ‘fuel to rule’. The campaign, which comes on the back of the same spend to promote Lucozade Energy, will see Liverpool and England midfielder Gerrard training and exercising – demonstrating the success that can be achieved by remaining fuelled and hydrated. Gerrard will be joined by current brand ambassadors and iconic sports heroes Gareth Bale, Alex Oxalade-Chamberlain, Leigh Halfpenny, Chris Robshaw and Katie Taylor. David Stratton, brand development director for Lucozade says: “We have achieved excellent growth results for Lucozade Sport over the last year and Read full story › Source: The Drum...

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The Sun invests £4.2 million in Sun Motors campaign push

on Feb 28, 2014

By Natalie Mortimer The Sun has today (28 January) launched a marketing campaign worth £4.2m to promote its new classified advertising site Sun Motors. Using a mix of car listings and editorial content and reviews from The Sun’s motoring section, the website, which launched to dealers in January, is free for buyers to use and features over 105,000 cars. The campaign will roll out a series of five adverts, with the aim of positioning Sun Motors as the “go-to-website when researching and searching for used car listings”. Jim Murray-Jones, general manager of News UK Automotive, said: “Our creative uses a balance of arresting Read full story › Source: The Drum...

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Godzilla's not really the monster depicted on the big screen - he just needed a Snickers

on Feb 28, 2014

By Jennifer Faull Snickers has forgone its usually celebrity talent, like Betty White, Robin Williams or Aretha Franklin, and selected Godzilla to star in the latest ‘You’re not you when you’re hungry’ ad. Devised by Snickers’ creative agency BBDO New York, the spot shows the prehistoric giant to be nothing like his on screen depiction but instead a lovable, friendly dinosaur who enjoys nothing more than a day at the beach. Well, until he gets hungry. BBDO thought it appropriate to bring a movie touch to this latest commercial as it’s set to air during the Oscars on Sunday 2 March. Godzilla was Read full story › Source: The Drum...

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BT Fleet appoints Omobono to create new campaign identity

on Feb 28, 2014

By Natalie Mortimer BT Fleet, the specialist fleet management arm of the BT Group, has appointed Omobono to create a new campaign identity and support its marketing team ahead of the company’s Best Practice Forum event next month. The digital agency has been tasked with delivering digital and offline communications to promote and support the event, and to deliver a strong campaign identity to support BT Fleet’s long-term strategies, including brand and social media communications. Omobono has seen a raft of new appointments recently, which has seen headcount rise by almost 20 per cent, as it looks to bolster its offering in 2014. Read full story › Source: The Drum...

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