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Posts made in February, 2019

YouTube bans comments on videos of minors after advertisers exit site over safety concerns

on Feb 28, 2019

By Andrew Blustein YouTube is disabling comments on videos featuring minors as it continues efforts to quash child safety concerns that prompted brands to end their advertising relationship with the video platform. AT&T, Hasbro, Nestle, Disney and Epic Games all pulled out of YouTube after one blogger found a ring of pedophiles communicating and sharing disturbing links of children in the comment sections of videos featuring minors. YouTube had already begun disabling comments on tens of millions of videos that could be subject to predatory behavior. It will continue those efforts, and over the next few months YouTube will broaden this Read full story › Source: The Drum...

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ACCC calls for more input from Australia's ad industry for its inquiry into Facebook and Google

on Feb 28, 2019

By Shawn Lim The Australian Competition and Consumer Commission (ACCC) has called on the advertising industry to provide feedback on several preliminary recommendations before its digital platforms inquiry final report in June. The report was launched to analyse issues about the digital advertising supply chain that could affect Australian advertisers, including how advertising is verified on platforms like Facebook and Google. It also raised concerns about the market power of the two media and technology giants including the companies impact on Australian businesses, particularly their ability to monetize content, as well as outlined concerns about the extent that consumers data is collected and Read full story › Source: The Drum...

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Indonesia bans daytime broadcast of western songs due to 'pornographic' lyrics

on Feb 28, 2019

By Shawn Lim Indonesia has banned the playing of more than a dozen western songs during the day as it has deemed them pornographic and obscene. The broadcasting commission in West Java, a province known for its conservatism, said songs like Ed Sheeran‘s Shape of You, Ariana Grande’s Love Me Harder and Bruno Mars’s That’s What I Like contained adult and offensive content. The commission added that these songs should be played or broadcast only between 10pm and 3am. The head of commission, Dedeh Fardiah explained the commission’s decision, noting that some of the lyrics could be perceived as “objectifying women as Read full story › Source: The Drum...

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Spotify launches in India to tap the country's fast-growing music streaming segment

on Feb 28, 2019

By Shawn Lim Spotify has announced it is officially available in India as it seeks to tap into Indian music fans’ personal tastes. The music streaming platforms said it will offer local and international music with multi-language recommendations as many Indians speak several local languages like Hindi, Punjabi, Tamil, and Telugu. In addition, it will have specially curated playlists made for India and movie playlist featuring the best music from the country’s popular Bollywood, Tollywood, Kollywood, and Punjabi actors. “As Spotify grows, our goal is to bring millions of artists and billions of fans together from every country and background,” says Daniel Ek, the Read full story › Source: The Drum...

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Tomorrow is too late: IBM iX launch new initiative

on Feb 27, 2019

By Oliva Atkins Marketers are increasingly finding themselves with an expanded mandate to contribute greater value and measurable results, deliver exceptional customer experiences and drive a customer-centric corporate culture shift across the enterprise. No surprise that the key themes that keep most business leaders at night include transformation, technology, innovation and adaptive approach. In a video interview between IBM iX vice president and European leader, Debbie Vavangas tells The Drum associate editor Sonoo Singh why all this means the future is now. In association with The Drum, IBM iX is launching Tomorrow is too late initiative as a response to Read full story › Source: The Drum...

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