Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

How out-of-home can play its part in a sustainable media buy

on Jun 29, 2021 | 0 comments

By Neil Tookey

Neil Tookey, vice-president head of commercial trading at Essence, looks at the future of OOH through a sustainability lens.

As life in the UK becomes less restricted and we’re all getting out and about more, brands are capitalizing on out-of-home (OOH) advertising – but how can we do that and deliver on sustainability goals?

The latest data from JCDecaux and Clear Channel shows digital impressions are at 78% and audience reach is now higher (104%) than pre-pandemic for roadside, as people are able to enjoy going out again. By late June, it’s predicted audiences will be at 100%+, followed by Read full story ›

Source: The Drum