By Neil Tookey
Neil Tookey, vice-president head of commercial trading at Essence, looks at the future of OOH through a sustainability lens.
As life in the UK becomes less restricted and we’re all getting out and about more, brands are capitalizing on out-of-home (OOH) advertising – but how can we do that and deliver on sustainability goals?
The latest data from JCDecaux and Clear Channel shows digital impressions are at 78% and audience reach is now higher (104%) than pre-pandemic for roadside, as people are able to enjoy going out again. By late June, it’s predicted audiences will be at 100%+, followed by Read full story ›
Source: The Drum