How do you sell workspace when nobody can go to the office? This has been the dilemma that WeWork’s new CMO Roger Solé has faced since taking over the role from ad man Maurice Levy in April. Yet, as Solé explains, this tumultuous period has given WeWork some time to reflect on what the future of work will look like in a post-pandemic world.
It’s now been one whole year since WeWork’s month from hell.
Amid concerns from the investment community over the real estate giant’s financials, September 2019 saw it postpone its planned IPO and say goodbye to co-founder and Read full story ›
Source: The Drum