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US Creative Work of the Week: A ‘Safesquatch’ fears a downed power line in campaign created by DNA Seattle

on Aug 31, 2016 | 0 comments

By Minda Smiley

Instead of using scare tactics to warn the public about the dangers of downed power lines and gas leaks, Puget Sound Energy is spreading its safety messages with the help of some stop-motion characters who know a thing or two about what to do in dangerous situations.

Created by DNA Seattle and Portland-based animation studio House Special, the campaign has been voted by readers as US Creative Work of the Week.

In one video, a Sasquatch roaming the forest late at night quickly turns into a ‘Safesquatch’ when he spots a downed power line underneath a tree. After letting out a loud Read full story ›

Source: The Drum