Unilever has rolled out a campaign to tie the ‘social good’ work that its individual brands such as Dove and Persil have been doing back to the parent company.
Called ‘Bright Future’, the campaign centers on a film which shows a young girl talking about changes happening in the world. The dialog is coupled with text on-screen to show exactly what Unilever’s brands have contributed.
For example, as the girl says “our basic needs are no longer needs” the Domestos logo appears with a stat that it has helped five million people to access toilets.
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Source: The Drum