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Dark role-reversal ad from Havas highlights issue of dog abandonment

on Jul 29, 2022 | 0 comments

By Amy Houston

Did you know in Portugal around 120 dogs are abandoned every single day? To address this, Havas Lisbon has teamed up with animal organization Animallife to raise awareness of the dire situation.

In ‘The Walk’ viewers see a dog owner lying on the sofa watching TV. His pet dog starts to jump up and bark, and it becomes apparent he wants to go out. Frustratedly, the man gets up and puts a lead on the dog, and they head out together into the dark night.

As jaunty music plays in the background, the duo set off on their escapade, but it is Read full story ›

Source: The Drum