AB InBev says it has learnt how to deal with social media ‘more effectively’ following Super Bowl success. Read full story › Source: Marketing Week...
Read MoreLego hopes to continue growth with a focus on marketing that celebrates the ‘Lego spirit’. Read full story › Source: Marketing Week...
Read MoreBy Ishbel Macleod There are two sides to a punter, William Hill explains in its new pan-European campaign: the rational side and the passionate side. This is set to be explored in a series of three adverts, which will run from now until the World Cup in June. Madrid-based Sra. Rushmore won a nine-way pitch to produce the adverts, which were shot over four days in the Spanish capital. “For our pan-Euro campaign we wanted a concept which is original and entertaining, while emphasising our position as a leading and trusted brand,” Wilhelm Huber, director of international marketing at William Hill Online, explained. “This campaign focuses on Read full story › Source: The Drum...
Read MoreBy John Glenday Benetton’s UnHate Foundation has announced it is collaborating with the United Nations to make ten ‘good news’ initiatives a reality. The UnHate News campaign invites people to report news that they would like to hear by posting their own stories, videos and photos. Initiatives identified so far include a gay pride event on Moscow’s Red Square, a Japan/China unity volleyball match and a decline in child marriages. Would-be contributors have until the end of March to make their submissions after which a top ten will be shared with the UN and turned into practical initiatives geared toward making the world a better place Read full story › Source: The Drum...
Read MoreIsuzu seeks to show its pick-ups have the edge over white vans in Sky Sports Rugby League sponsorship idents
By Gillian West Isuzu has confirmed a season long sponsorship of Rugby League on Sky Sports calling on BJL to create a series of eight idents as part of the deal. The idents feature a combination of live action and faux voice over commentary with two 15 second and six five second idents featuring the Isuzu pick-up truck interwoven into Rugby League scenarios. The season long tie up begins this Friday (28 February) and includes branded ownership of all live Rugby League games as well as the popular magazine shows such as Boots n All, Super League Super Stars, Super League Fulltime and Read full story › Source: The Drum...
Read More
Industry News