By Natalie Mortimer Coca-Cola is expanding its beverage offering in the US with the introduction of a new frozen drink dubbed ‘Diet Coke Frost’ that will “keep Diet Coke fans chattering well past the winter months”. The low-calorie product is billed as the first frozen drink in the brand’s 31-year history. Diet Coke Frost Cherry Slurpees exclusively hit 7-Eleven stores yesterday (26 February) with more flavours slated to roll out in the convenience store in the coming months. Stuart Kronauge, general manager, sparkling beverages, Coca-Cola North America, said: “Exclusively partnering with 7-Eleven for the debut of Diet Coke Frost brings this innovation to people nationwide Read full story › Source: The Drum...
Read MoreHoliday rental company to develop “robust brand positioning”. Read full story › Source: Marketing Week...
Read MoreBy Jennifer Faull Simon Birkenhead, director of global ad sales at Telefonica, has urged marketers to stop getting distracted with the latest devices, admitting that although lots of companies will be showing off new gadgets at Mobile World Conference this week, “the reality is they are not going to look any more different to the ones from the year before.” Speaking at Technology for Marketers & Advertisers conference, he explained: “The iPhone, born in 2007, doesn’t look too different today from what it did seven years ago. The iPad was born in 1993, it was called the Apple Newton. That was the Read full story › Source: The Drum...
Read MoreBy Ishbel Macleod Holiday rental website HouseTrip has appointed mcgarrybowen as its first creative agency. Mcgarrybowen was appointed following a three way pitch, which saw HouseTrip’s chief marketing director, Zaid Al‐Qassab, said he was “looking for an agency to help design the brand”. Of the appointment, Al-Qassab added: “HouseTrip offers an incredible opportunity because the company is operating in a market where there still isn’t a hugely branded proposition. “I’m delighted that in mcgarrybowen we’ve found a fantastic partner who have the strategic and creative flair to land our brand at this crucial juncture.” HouseTrip is now embarking on a pitch to find a PR agency Read full story › Source: The Drum...
Read MoreBy John Glenday Tokyo-based Bitcoin exchange MtGox has issued its first public statement since the service was Taken offline following a £210m theft. In it, exchange boss Mark Karpeles said he was ‘working very hard with the support of different parties’ to get the service back up and running, and reassured he investors he hadn’t fled the country: “I would like to use this opportunity to reassure everyone that I am still in Japan, Out of pocket customers have staged a series of angry protests in Tokyo, demanding to know what has happened to their money. They had been using the service to convert Read full story › Source: The Drum...
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