By Ishbel Macleod Ogilvy & Mather Advertising has promoted James Whatley from lead social strategist to the newly created social media director role. In his new position, Whatley will work across brands such as Coca-Cola and Expedia, and will be responsible for leading integrated social thinking from planning through to creative execution. He will report to chief strategy officer Rebecca Moody. Whatley is also a blogger for The Drum. Read full story › Source: The Drum...
Read MoreBy John Glenday Reebok has enlisted international supermodel Miranda Kerr to promote its latest innovation in footwear, trainers with 360 degrees of foam built-in to provide maximum padding. The Skyscape shoe was developed using technology borrowed from the lingerie industries molded foam bras to create a fit that is ‘so comfortable, you’ll forget you have it on’ according to the brand proposition. Subject to a global integrated marketing campaign the product is being targeted for everyday casual wear for women be they out and about, at work, or at the gym. Martina Jahrbacher, Head of Reebok Walking, commented, “Reebok has a rich heritage in developing product Read full story › Source: The Drum...
Read MoreRBS unveils strategy to emphasise its new customer focus after £8.2bn 2013 loss. Read full story › Source: Marketing Week...
Read MoreBy Stephen Lepitak Standard Chartered has appointed Sanjeeb Chaudhuri as group head of brand and chief marketing officer. Chaudhuri is currently the bank’s regional head for South Asia and chief marketing officer for the consumer bank, having joined in 2011. He will be tasked with responsibility for overseeing all brand and marketing teams, and will aim to develop a single brand strategy. He will also oversee the optimisation of Standard Chartered’s brand recognition across digital and mobile platforms. Tracy Clarke, director of compliance, people and communications at Standard Chartered, who Chaudhuri will report to, said: “Sanjeeb has been instrumental in growing our marketing Read full story › Source: The Drum...
Read MoreBy John Glenday BBC director general Tony Hall is calling for a loophole in present license fee regulation, which allows households to watch programming on digital catch-up services for free, to be closed. The move would affect an estimated half a million households in the UK who have opted out of the charge by disconnecting their tellies to watch pre-recorded content via iPlayer and other services on their computers, smartphones and tablets. Speaking at the Oxford Media Convention Hall said: “One of the advantages of the licence fee is that it’s flexible and has adapted over the years. When and how best to take the Read full story › Source: The Drum...
Read More
Industry News