By Jessica Davies During her keynote address at Mobile World Congress in Barcelona IBM CEO Ginny Rometty invited developers to join it preparing for the “third, cognitive era” by creating mobile apps for its artificial intelligence (AI) engine Watson. Watson is an AI computer system capable of answering and interpreting questions in human languages, and was originally used on the US quiz show Jeopardy! In 2011 where it competed and won against former world champions. Since then IBM experts have been training Watson to “absorb” and learn in other areas such as medical, travel and education, according to Rometty. The technology giant has since Read full story › Source: The Drum...
Read MoreBy Angela Haggerty Peugeot has launched an augmented reality mobile app which offers drivers tips and advice about their car. The app was designed by Stack to make the car brand’s ‘Top Tips’ video series more useful for drivers who encounter problems like a punctured tyre. The app offers video demonstrations on how to solve problems and the app responds to movement. For example, pointing a mobile device towards the car tyre brings up relevant videos. Morgan Lecoupeur, marketing director at Peugeot, said: “Top tips is a clear demonstration of our continued ambition to take advantage of new digital technologies to support our customers and Read full story › Source: The Drum...
Read MoreBBC is more like John Lewis than the City says chief Tony Hall - and licence fee is the key to quality
By Angela Haggerty The BBC brand bears more resemblance to John Lewis than the ‘the City’, BBC director-general Tony Hall said during a speech at the Oxford Media Convention, as he defended the broadcaster’s licence fee model as the key to quality. Hall used the speech to promote the BBC’s position within the British media, which he said was “the most vibrant and independent free press in the world”, and argued that the existence of competitive media boosted the BBC while the existence of the organisation in turn benefited the competition. In defence of the licence fee, Hall said that the broadcaster’s quality came as Read full story › Source: The Drum...
Read MoreBy Direct Marketing News The company behind ReachEdge debuts its hybrid framework for developing mobile apps, aptly named LigerMobile. Read full story › Source: DM News...
Read MorePatak's enlists TV chef Simon Rimmer to host ad break takeovers on Channel 4 as part of six-figure campaign
By Angela Haggerty TV chef Simon Rimmer will host a series of three-minute ad-break takeovers for Indian food brand Patak’s during Channel 4’s food programming as part of a six-figure campaign from the brand. The ‘Curry Inspiration’ campaign – which was created by Maxus Partnerships with media bought and planned by Maxus UK – will spread across TV, digital, print, social media and mobile, and Patak’s said it plans to make “strong use” of content marketing. The deal with Rimmer will see the first ad-break takeover during Channel 4’s Sunday Brunch on 2 March, as well as content across 4OD and YouTube. The six-month campaign officially Read full story › Source: The Drum...
Read More
Industry News