Posts made in February, 2014

on Feb 26, 2014

By Natalie Mortimer Virgin boss Richard Branson has spoken about the importance of brands having a purpose, in a reaction to a study carried out by Havas Media. In a blog post on the Virgin website, Branson references the recent Meaningful Minds study, which claimed that the majority of people would not care if 73 per cent of brands ceased to exist. He said that the study – which found that only 20 per cent of brands have a positive impact – shows that: “the brands that will thrive in the coming years – both financially and in terms of Read full story › Source: The Drum...

on Feb 26, 2014

By Ishbel Macleod Almost half a million (477,268) tweets have been sent mentioning the event (“MWC” “MWC14” or “Mobile World Congress”) so far, research from Hotwire/33 Digital has found, with Samsung, Nokia and Sony racking up the most brand mentions. Samsung has seen 41,519 mentions, while Nokia has led to 33,599 mentions and Sony on 24,392. Facebook came fifth on the list of top ten brands, with 11,276 mentions. This is despite Zuckerberg taking to the stage to defend Facebook’s acquisition of WhatsApp. The Internet of Things has been the top trend of the event, leading to 3,697 mentions, followed by wearables (2,191) and Read full story › Source: The Drum...

on Feb 26, 2014

By Gillian West WPP Digital has purchased a minority stake in New York-based Percolate Industries Inc. enabling WPP companies to create streamlined and engaging content for clients. The acquisition is part of the WPP’s strategy to strengthen its capabilities in fast-growing sectors and markets such as digital. With offices in London and San Francisco Percolate currently employs around 100 people with clients including Ford, Red Bull, Diageo, Unilever and University of Phoenix. Digital revenues for WPP reached over $5bn in 2012 representing 33 per cent of total revenues. Over the next five years WPP has set a target of 45-45 per cent revenues Read full story › Source: The Drum...

on Feb 26, 2014

By Ishbel Macleod Bebo seems to be riling up for its revival with the creation of Blab, a video chat apps that allows users to send free messages through iOS and Android. Set to launch on iOS in March, with the Android version to be unveiled later, Blab will allow users to create video messages by holding down a button on their smartphone screen, and sending the video by releasing the button. If a message is sent to someone who does not have the app, the video will instead be sent by SMS. Videos can be watched again, until a new video is sent. Shaan Puri, Read full story › Source: The Drum...

on Feb 26, 2014

MWC : An app that turns smartphones into a global supercomputer to power medical research is the first activation of the new HTC marketing approach. Read full story › Source: Marketing Week...