Unilever unveils marketing plan to turn Lipton “into the global iconic brand it deserves to be’. Read full story › Source: Marketing Week...
Read MoreBy James Doleman Brooks “surprised and confused” at Clive Goodman arrest Her own phone was hacked by Mulcaire over 18 month period Police asked her to be witness for prosecution Phone-hacker received over £1m from News of the World, police believed Job offered to Goodman after prison “to avoid damaging headlines,” Brooks claims Court resumed after lunch and the defence moved on from its questioning of Rebekah Brooks on the events of 2003 to the arrests of Sun journalist Clive Goodman and phone-hacker Glenn Mulcaire in August 2006. Brooks told the court she was in Italy when she heard about the arrests and may have been informed by Read full story › Source: The Drum...
Read MoreHowever CSR programmes must be authentic caution marketing execs from Unilever, William Hill and Microsoft. Read full story › Source: Marketing Week...
Read MoreBy Ishbel Macleod Almost a third (30 per cent) of youths aged between 16 and 24 plan to spend more on digital purchases over the next year, research from Voxburner has found, while only five per cent predict that their spending will go down. The research discovered that about 30 per cent of the group spend up to £5 a month on apps, while about seven per cent spend up to £10. A quarter said that they anticipate spending more on apps in the coming year, while a third said they would be spending more on movie downloads, and 20 per cent said that they Read full story › Source: The Drum...
Read MoreBy Angela Haggerty Jill Todd has joined Bauer Media Scotland from STV as sales director for Clyde 1 and Clyde 2 radio stations. The role will involve driving commercial revenues and opportunities across Glasgow and the West, and follows the recent appointment of Colin Reid as regional marketing manager at Bauer Media Scotland. Graham Bryce, group managing director, Place, Northern England and Scotland, Bauer Radio, said: “We’re delighted that we have landed someone of Jill’s extensive media and award-winning sales experience. “We’re confident that with this experience as well as her passion for radio, Jill will be a real asset to the Clyde team as we Read full story › Source: The Drum...
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