Posts made in February, 2014

on Feb 26, 2014

By Gillian West Lipton has joined forces with The Muppets to create ‘Be More Tea’, a campaign inspiring people to ‘look up’ and take in all life has to offer. “We live in a busy world. It’s easy to slip into a routine with our heads down, moving from one place or obligation to the next. Lipton wants to inspire consumers to ‘look up’, take in all that life has to offer and enjoy what you may have otherwise missed. This is what ‘Be More Tea’ means to Lipton and the philosophy we will bring to life in our new national ad campaign Read full story › Source: The Drum...

on Feb 26, 2014

By Jennifer Faull Organisations should look to break news quickly through Twitter and stop thinking of press releases as the primary way to get news out, said Anthony Simon, head of digital communications at Number 10 and the cabinet office. “What I am doing at the moment is trying to get civil servants to question why the press release is still the common means of communication. Why should that be the main way we communicate?,” he asked the room during his keynote presentation at the Technology For Marketers & Advertisers conference. Simon explained that for organisations like the government, social media was one Read full story › Source: The Drum...

on Feb 26, 2014

By Stephen Lepitak Time has joined with Google to launch a global ad exchange that will enable brands to access the publisher’s consumer audience. The exchange will open up Time’s digital audience of 116m consumers to digital advertisers, and will also include its UK publisher IPC Media as it merges its worldwide digital properties that will run through Google’s programmatic platform. The single global exchange, powered through the DoubleClick Ad Exchange, will include the publisher’s major titles including InStyle, NME, Sports Illustrated and Time. Sam Finlay, head of digital advertising, for IPC Media, commented: “We have been growing our programmatic capabilities and offering Read full story › Source: The Drum...

on Feb 26, 2014

By Gillian West As a long-serving ambassador of Walkers who better to road-test some of the crazy suggestions sent in to the ‘Do us a flavour’ competition than Gary Lineker? With a £1m prize up for grabs Walkers has created a series of films to promote the competition forcing Lineker to try out some of the most outlandish entries so far. Created by AMV BBDO the films show Lineker taste testing diverse combinations such as Beef and Beetle, Cheese and Chicken, Foot and Pork and Cinnamon. Lineker proves what a good sport he is powering through the stomach-churning combinations with hilarious results. The Read full story › Source: The Drum...

on Feb 26, 2014

By Direct Marketing News Profits drop by $439 million in the retailer’s fourth quarter due to the calamitous breach in customer data files. Read full story › Source: DM News...