MWC 2014: Nokia’s UK VP on plans to create low-cost “eye catching” marketing. Read full story › Source: Marketing Week...
Read MoreBy Angela Haggerty Online and mobile advertising monitor The Media Trust and publishers’ programmatic advertising platform PubMatic claim to have created a brand safety solution for mobile inventory. With both the rise in programmatic trading and popularity of mobile, one drawback for both advertisers and publishers on the platform has been safeguarding brands from obstacles such as poor ad placement and low quality issues. The solution devised by The Media Trust and PubMatic uses a system of mobile ad tags that can be monitored by The Media Trust across all mobile platform and device types, which it claims will result in a faster, safer and Read full story › Source: The Drum...
Read MoreBy Michael Feeley Intermarketing Agency, the Leeds-based integrated marketing agency, has created two new senior roles within its studio team. Paul Phillips, formerly Head of Design at the agency, has been promoted to creative director. Paul has worked with the agency for eight years on major accounts such as adidas. Rich Gell, formerly of McGrath Rainey Laird, has joined Intermarketing, also as a creative director. Rich has a broad range of agency and client side experience, spanning the retail, travel and financial sectors and has worked with brands including Animal and Red Bull. The two new creative directors will support the agency’s award-winning Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak Kevin Bacon is to headline this year’s The Festival of Media in Rome which will aim to cover key trends in media. Bacon is expected to discuss the growth of his own personal brand in recent years, including his involvement in the EE marketing campaign in recent years, while attending the event in Rome in April. Others set to speak include Craig Hepburn, global director of social media and digital for Nokia, Kimberly Kadlec, worldwide VP global marketing group, Johnson & Johnson and Lewis D’Vorkin, chief product officer for Forbes. Also confirmed is a panel session with MTV founder Read full story › Source: The Drum...
Read MoreBy Angela Haggerty Kathryn Gray has joined creative agency ODD from ITV to become its senior strategist. Gray will oversee the ongoing development of agency strategy and join after 18 months at ITV as senior program commissioning and marketing planner. She was involved in the channel’s recent rebrand. Simon Glover, co-founder and managing director of ODD, said: “Kathryn has a proven track record of leading multi-disciplinary teams and delivering genuinely integrated thinking. Her appointment will help us to fulfil one of our top priorities; to continue to deliver uncompromisingly beautiful and strategically strong creative work that drives competitive advantage for our clients.” Prior to her Read full story › Source: The Drum...
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